For B2B Sales-led companies

Grow your B2B sales pipeline, scale revenue.

We engineer Go-To-Market systems to improve every aspect of your revenue generation: better meetings quality, higher opportunities value, improved sales efficiency and velocity, more closed deals.

Talk with our experts →
Trusted by ambitious B2B teams

CAC up, pipeline down?

B2B buyers are harder to reach than ever. Acquisition costs keep climbing. Your CRM is as chaotic as it was a year ago.

In most of the companies we audit, the CAC (customer acquisition cost) increases year on year, whilst the value of the new opportunities pipeline tends to fall.

Your sales and marketing engine is under pressure, and while everyone agrees AI should be part of the answer, no one agrees on where to start.

Here is the truth: your competitors aren't winning because they have a better product. They're winning because they reach the right people, at the right moment, with the right message — before you even know the deal existed.

But the best revenue teams don't just find more leads: they optimize and automate the entire pipeline, compounding conversion at every stage. The 2020 playbook can't keep up.

Let's reshape your GTM engine.

Our north star metrics

KPIs we focus on to compound your revenue

To make sure we move in the right direction to scale your revenue, we focus on these 3 north star metrics.

LTV / CAC
Your acquisition profitability — measured channel by channel, so every euro invested is accounted for.
Pipeline value
The number of Sales-Qualified Leads and the pipeline value generated, month after month.
Leads → SQL → Closed-Won ratios
The quality of your leads + Your closing efficiency.
Our framework

3 GTM engineering pillars

Three growth pillars — powered end-to-end by AI.

Data collection as a converging flow Five source nodes at the top emit signals that descend and converge into a single pulsing data core.
PILLAR 01

Data

Your raw material
  • ICP battlecards
  • TAM sourcing
  • CRM cleaning & enrichment
  • CRM dynamic updates
Tools Stack
ClayLinkedIn Sales NavOcean.ioClearcueTrigifyPharown8nAnthropicOpenAIGemini
CRM as a flow orchestrator Input signals flow from left nodes into a pulsing central CRM hub, then out to nodes on the right.
PILLAR 02

CRM

The engine room
  • Signals & Intents
  • Triggers (sales teams & automated sequences)
  • Pipeline conversion optimizers
Tools Stack
HubSpotSalesforcePipedriveBrevon8nZapierClaudeClayPhantomBuster
PILLAR 03

Outreach

The distribution pipelines
  • Cold Outreach
  • Warm Outreach
  • Nurturing
Tools Stack
lemlistInstantlyEmailLinkedInWhatsAppBetterContactMagicLeadsDropcontactProspeoEnrowWarmup InboxMailpoolSlack
AI for GTM

The intelligence layer across all three pillars

AI isn't a side project — we embed it in every stage of the engine, from sourcing to signature.

Sourcing
Enrichment
Signals identification
Scoring
Personalization at scale
Sales efficiency
our GTM tool stack

We operate the best-in-class GTM tools

Our offers

3 offers to engineer your revenue growth

From diagnosis to execution — start wherever you are.

01

GTM Engineering

Your full revenue engine
ClayHubSpotn8n

→ Building your ad hoc revenue engine for fast and predictable growth.

  • ICP battlecards & TAM sourcing
  • CRM architecture, cleaning & enrichment
  • Signal & intent-based triggers
  • A full revenue engine you own

daily rate

02

Cold Outreach

High-quality B2B opportunities
lemlistInstantlyMailpool

→ The best B2B lead generation channel to generate high-quality opportunities.

  • Multi-channel sequences
  • Deliverability & secure warm-up infrastructure
  • Qualified meetings booked for your team
  • Copywriting & personalization at scale

Volume-based Retainer

03

Claude for GTM

AI into your GTM, safely
Claude

→ Safe AI implementation into your sales and marketing existing processes.

  • Setup: for optimal team organization
  • SDR Cowork: all skills and routines to skyrocket your SDR's efficiency
  • AE Cowork: all skills and routines to help your senior sales rep close more deals
  • Training: educate your sales & marketing team members to maximize their outputs

One-time Retainer

Customer reviews

Teams that trusted us to accelerate their pipeline

Team

The people behind our systems

A multidisciplinary team of GTM and AI specialists dedicated to building scalable systems.
Antoine Thoreau
Cofounder
Raphaël Tourenq
Cofounder
Stephanie
Customer Success
Yann
Outreach Operator
Briac
Outreach Operator
Sacha
Databatches E
Amaury
Copywriter
Nancy
Admin Support
Onja
Automation & AI E
Alexandre
CRM Ops Expert

Let's reshape your GTM engine

Book a 30-minute call with our experts. We'll map where your pipeline leaks — and how to compound conversion at every stage.

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